擒数网 (随信APP) | 在中国,星巴克的7300多家门店均供应云南咖啡。我在普洱亲眼见证了中国咖啡12年走向世界。

擒数网 (随信APP) | 在中国,星巴克的7300多家门店均供应云南咖啡。我在普洱亲眼见证了中国咖啡12年走向世界。
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提到云南普洱,这个中国西南边陲的小城,很多年来都是以世界茶乡而闻名,这里是世界上最早种茶、制茶、饮茶、卖茶的地方。

但今天很多人和普洱的连接,却是从一杯咖啡开始。

最近星巴克在普洱举办的咖农上宣布,云南产的咖啡豆将已经在中国内地 7300 多家门店的经典浓缩中加入,云南单一原产地咖啡豆也将都会在门店里销售。

云南咖啡的种植历史可以追溯到 1904 年,法国传教士田德能在云南大理朱苦拉传教期间,种下了中国大陆第一棵咖啡树。

不过此后百年间云南咖啡都在野蛮生长,从种植到加工、烘焙技术都十分粗糙,并没有如同茶叶发展成为成熟的产业链。

虽然西南联大时期咖啡馆也成为昆明文人学者的社交场所,沈从文会用云南产的阿拉比卡种咖啡豆招待过胡适。但云南咖啡在世界上被认为是低价低质的产品,收购价几乎是全球最低。

而变化过去十多年骤然加快,现在云南咖啡已经成为中国最大的咖啡产区,种植面积和产量均居全国首位。成为中国在第三波咖啡浪潮中的重要角色。

据统计,过去 12 年,星巴克累计从云南采购了超过 65000 吨优质咖啡。我们也来到了普洱的咖啡种植地,与一株株咖啡豆背后的人聊了聊,看看他们怎么一点点改变了云南咖啡。

蔡晴开:从货车司机到星巴克臻选

从距离云南普洱 80 公里的那澜村出发,车子沿着蜿蜒的盘山公路一路颠簸上行。

茫茫青山层叠起伏,绿色的山峦延伸至视线尽头,白色的云海仿佛棉花糖般在山间翻滚起伏,我们来到海拔 1200 米的高山之上的晴开农场。

刚到达就看到一个皮肤黝黑的咖农正在为到访的客人手冲咖啡,他就是农场的主人蔡晴开。

这是我第一次来到普洱咖啡原产地,但却不是第一次品尝蔡晴开的咖啡。早在 2019 年,星巴克臻选就推出了晴开农场咖啡豆,这也是第一款以咖农名字命名的咖啡豆。

或许很难想象,多次入选星巴克臻选的蔡晴开,十多年前还是专跑长途的卡车司机,常常一天要开上百公里,经常在赶路时泡上一杯速溶咖啡提神,这却是他和咖啡缘分的开始。

后来逐渐厌倦开货车到处跑的蔡晴开,在看到叔叔的咖啡种植农场后,种咖啡的念头在心里萌芽,很快决定卖掉房子,在普洱购置了一公顷土地。

种植咖啡并没有想象中容易,咖啡从种下到成熟需要三年,对蔡晴开来说是比特浓的意式浓缩还要苦上 100 倍,甚至带着妻子住在山上的卡车里。

2012 年,他得知了一家叫星巴克的公司在云南建立了「咖啡种植者支持中心」,居然免费为咖农提供种植知识,到咖啡田里提供帮助指导,而且还给品质好的咖啡豆开出更高的收购价格,这让蔡晴开有了种植优质咖啡更强的动力。

蔡晴开告诉玩物志,他的咖啡豆基本不使用农药,他在咖啡树上方种植一些树菠萝等经济作物遮挡过多的阳光。

为了解决当地连绵的阴雨天气对咖啡风味的影响,蔡晴开用两年不断测试创造出的「金袍处理法」,并将这个首创的咖啡工艺传授给当地更多咖农。

这个方法最初是为了应对产地条件限制而尝试的,意外地发现它能带来独特的风味表现。

蔡晴开为周围的两三百户农户们建起了咖啡合作社,在种植咖啡外还计划集合旅游等多元业态进行产业升级。

他告诉我们,现在最大的愿望不只是将自己的咖啡种好卖出更好的价格,而是和当年的众多咖农一起让云南的咖啡走出去,得到认可。

马孝金:在哀牢山上种精品咖啡

国庆以来,号称「死亡森林」的哀牢山突然爆红,还引发了不少游客慕名探险。

哀牢山脉地处青藏高原南缘、横断山脉和云贵高原三大地理区域的结合部,绵延约 500 公里,也跨越了普洱。

如果你真的爬上了哀牢山,到了海拔 2000 米,可能会看到满山遍野的咖啡豆,马孝金就是一名一位云南哀牢山上的咖农。

虽然云贵高原和横断山脉的分界线,气候温和、降水丰富,非常适合咖啡的生长,在哀牢山种植咖啡并非易事,高海拔地区气候多变,昼夜温差大,还得克服高海拔地区的低温霜冻风险,确保咖啡树在冬季能够安全越冬。

一开始不少人劝马孝金不要冒这个险,他心中一直有一个种植高品质咖啡的梦想。

我就不信,我坚持种了十几个品种,最后真的有一种新品种的可以抗寒。

马孝金在跟我们讲述的时候不自觉流露出自豪的表情,他的咖啡豆不仅被星巴克选为臻选咖啡豆,也在国际专业咖啡评鉴机构的杯测中获得了高分,甚至得到了「可以

英文版:

When it comes to Yunnan Pu'er, a small town on the southwestern border of China, it has been famous for being a world tea region for many years. This is where tea was first planted, processed, consumed, and sold in the world.

But today, many people's connection with Pu'er starts with a cup of coffee.

Recently, Starbucks announced at a coffee farmer summit in Pu'er that coffee beans produced in Yunnan will be incorporated into the classic espresso at over 7,300 mainland China stores, and Yunnan single origin coffee beans will also be sold in the stores.

The history of coffee planting in Yunnan can be traced back to 1904, when French missionary Father Delabecan planted the first coffee tree on the Chinese mainland during his missionary period in Zhukula, Dali, Yunnan.

However, in the past hundred years, Yunnan coffee has grown wildly, with rough planting, processing, and roasting techniques, and has not developed into a mature industry chain like tea.

During the period of the Southwest United University, coffee houses also became social places for intellectuals in Kunming. Shen Congwen once served Hu Shi with Yunnan-grown Arabica coffee beans. However, Yunnan coffee was considered a low-priced, low-quality product in the world, with purchase prices being among the lowest globally.

However, over the past decade, changes have accelerated rapidly, and Yunnan coffee has become the largest coffee producing area in China, ranking first in both planting area and production. It has become an important player in China in the third wave of coffee movement.

According to statistics, Starbucks has purchased over 65,000 tons of high-quality coffee from Yunnan over the past 12 years. We also visited the coffee planting area in Pu'er and chatted with the people behind each coffee bean to see how they have gradually changed Yunnan coffee.

Cai Qingkai: From Truck Driver to Starbucks Reserve

Starting from Nalancun, which is 80 kilometers away from Yunnan Pu'er, the car bumps along the winding mountain road.

The vast green mountains rise and fall, the green hills extend to the end of the line of sight, and the white cloud sea rolls like cotton candy in the mountains. We arrived at Qingkai Farm on the high mountain at an altitude of 1200 meters.

Upon arrival, we saw a dark-skinned coffee farmer hand brewing coffee for the visiting guests. He is the owner of the farm, Cai Qingkai.

This was my first visit to the birthplace of Pu'er coffee, but not my first taste of Cai Qingkai's coffee. As early as 2019, Starbucks Reserve launched the Qingkai Farm coffee beans, which was the first coffee bean named after a coffee farmer.

▲ Cai Qingkai hand-brewing coffee.

It might be hard to imagine that Cai Qingkai, who has been selected multiple times for Starbucks Reserve, was a long-distance truck driver over a decade ago, often driving hundreds of kilometers a day. He would often brew instant coffee to stay awake during long drives, which was the start of his connection with coffee.

Later, tired of driving trucks everywhere, Cai Qingkai's desire to plant coffee sprouted in his heart when he saw his uncle's coffee plantation. He quickly decided to sell his house, bought one hectare of land in Pu'er, and planted coffee.

Planting coffee was not as easy as he imagined. It takes three years for coffee to mature from planting to harvest. For Cai Qingkai, it was 100 times more bitter than a strong Italian espresso, even living in the back of a truck with his wife in the mountains.

In 2012, he learned that Starbucks had established a "Coffee Farmer Support Center" in Yunnan, which provided free planting knowledge to coffee farmers, guidance in the coffee fields, and offered higher purchase prices for quality coffee beans. This motivated Cai Qingkai to grow high-quality coffee.

Cai Qingkai told Your Interest that he hardly uses pesticides on his coffee beans. He plants economic crops like pineapples above the coffee trees to block excess sunlight.

To address the impact of continuous rainy weather on the flavor of coffee, Cai Qingkai created the "Jinpao Processing Method" after two years of continuous testing. He then taught this innovative coffee processing technique to more local coffee farmers.

This method was initially attempted to cope with the limitations of the origin conditions, and it was unexpectedly discovered that it could bring about unique flavor characteristics.

Cai Qingkai has established a coffee cooperative for about two to three hundred farmers in the area. In addition to coffee cultivation, he plans to upgrade the industry by incorporating various formats such as tourism.

He told us that his biggest wish now is not only to grow and sell his coffee at a better price but also to let Yunnan coffee go out into the world and be recognized together with many other coffee farmers.

Ma Xiaojin: Cultivating Specialty Coffee on Ailao Mountain

Since National Day, the so-called "Death Forest" of Ailao Mountain has suddenly become popular, attracting many tourists seeking adventure.

The Ailao Mountain Range is located at the junction of the Qinghai-Tibet Plateau, the Hengduan Mountains, and the Yunnan-Guizhou Plateau, stretching about 500 kilometers and spanning Pu'er.

If you manage to climb Ailao Mountain to an altitude of 2000 meters, you may see coffee beans covering the mountains. Ma Xiaojin is a coffee farmer on Ailao Mountain in Yunnan.

Although the Ailao Mountain Range, with its temperate climate and abundant rainfall due to its location between the Yungui Plateau and the Hengduan Mountains, is very suitable for coffee cultivation, planting coffee in Ailao Mountain is challenging. The high-altitude area experiences erratic weather, large temperature differences between day and night, and must overcome the risk of frost at high altitudes to ensure the coffee trees can survive the winter.

Many people initially advised Ma Xiaojin not to take this risk, but he always had a dream of planting high-quality coffee.

I didn't believe that, so I insisted on planting more than a dozen varieties. In the end, there was indeed one new variety that could withstand the cold.

▲ Ma Xiaojin (middle) at a coffee farmers conference.

When Ma Xiaojin talks about it, he can't help but show a proud expression. His coffee beans have not only been selected for Starbucks Reserve coffee beans but have also received high scores in international professional coffee cupping evaluations. They have even been compared to Blue Mountain coffee.

I think this is my dream. I have always loved coffee and hope to grow the best coffee, so I must continue to try.

The New Generation of Coffee Farmers

From the exchange with the older generation of coffee farmers, we can feel the hardships of coffee cultivation. Even with the introduction of more advanced planting techniques, it is never easy. In the past, most coffee farmers were unwilling to let the next generation continue in this industry, but things are changing now.

▲ The movie "Home for a Cup" also tells the story of a group of young people engaged in the coffee industry in Yunnan.

Liu Xiaorong, a graduate of Yunnan Arts Institute, decided to return to the coffee industry after working for a period of time after graduation. At first, it was not easy to adapt. A young girl in her twenties faced with coffee in the hot sun in the farm is not an easy transition.

After Liu Xiaorong and her husband Wen Jun took over the coffee business from the previous generation, they brought new changes. Now they cover the entire coffee farming, processing, and sales chain, managing over 600 acres of coffee plantation. They have gradually established production and quality standards for coffee beans through collaboration with Starbucks.

Liu Xiaorong and Wen Jun's coffee beans have also passed Starbucks' "Coffee and Farmer Equity (C.A.F.E.) Practices" certification. Their coffee bean supply to Starbucks has increased from tens of thousands of kilograms five years ago to 120,000 kilograms now, while also supplying to Nestle and bulk trade procurement companies in Kunming.

▲ Fan Qizuo.

Similarly, the third generation of coffee farming family, Fan Qizuo, also has successors.

This "Coffee Family," which started planting coffee in 1982, witnessed a transformation from the older generation never drinking their own coffee to producing Starbucks Reserve coffee beans. This achievement has also inspired Fan Qizuo's son, Fan Wenhao.

Fan Wenhao believes that it is a remarkable achievement for his father to turn his hobby into a business. He once joined Starbucks as a barista. Now he has returned to his father's side and plans to create his own legend as the fourth generation of coffee growers.

Wang Wandong: The Agronomist who Circles the Earth Every Year

During visits to several coffee farms in Pu'er, coffee farmers frequently mentioned one name: Wang Wandong, who is Starbucks' agronomist.

Wang Wandong's micro water processing coffee technique, Ma Xiaojin's breakthrough in frost resistance at high altitudes, Liu Xiaorong's key stage in reaching the C.A.F.E. Practices certification, all have Wang Wandong's influence.

Every day of the year, if Wang Wandong is not in the coffee field, he is most likely on his way to the coffee field. His footprint covers 4 districts, 15 counties, 68 townships, and 178 village committees in Yunnan, and he is more familiar with every road in the area than any ride-hailing driver.

Especially during the coffee planting and harvesting season, agronomists travel between 7-8 farms each day. Over the past 12 years, they have traveled over 480,000 kilometers, equivalent to circling the earth every year.

This journey not only involves chasing the fragrance of coffee but also unexpected dangers. In a torrential rainstorm, Wang Wandong was driving on a mountain road and it took a long time to cover a few hundred meters. "One wrong move and you could fall off the mountain. That was the first time I realized that being an agronomist was a dangerous job." He has already retired a car.

Yeping, a coffee farmer, also entered the Starbucks Reserve thanks to Wang Wandong's help. She recalled Wang Wandong's first visit to her farm, where he had a flat tire on the way.

Agronomists like Wang Wandong need to provide hands-on guidance in the coffee fields year-round. There are no shortcuts. Since each household has different soil, they need to customize fertilization by checking the soil on the farm to tailor the fertilizer formula for the coffee farmers.

Starbucks agronomists at the Yunnan Coffee Planting Support Center have provided free training to 36,800 people and certified 3,411 farms over the past 12 years, with a total certified area of ​​352,500 acres, bringing the concept of quality coffee to the coffee farmers.

In discussions at a coffee farmers conference, many farmers mentioned the biggest difference in working with Starbucks is that they said it was "quick payment and high price." This answer is very true and represents a positive cycle forming in the Yunnan coffee industry.

In addition to coffee planting, Starbucks, together with the local community and residents, is making life better – a side of the story that is equally impressive.

In the Beautiful Star Village of Baishapo Village in Pu'er City, coffee and culture are combined, allowing local residents to operate their own homestays and other coffee-related products.

In Nandahe Village in Beautiful Star Village, in addition to providing agricultural drones and large tractors for fertilization and spraying, Starbucks donated the only library in the area and regularly holds after-school activities for local children.

Starbucks, renowned for its Third Place concept, stands out in many chain brands with its unique culture and community approach. This is related to the vision of Starbucks founder Howard Schultz.

Creating a different kind of company, a company that can be profitable and have a sense of social responsibility, a company that holds its conscience and can create well-being for the people in our community.

In Pu'er, Yunnan, we see how Starbucks connects with those who love coffee, day in and day out over 12 years, taking Yunnan coffee to the world.

▲ Starbucks China CEO Liu Wenjuan

Starbucks China CEO Liu Wenjuan's speech at the coffee farmers summit is also the wish of all Chinese coffee industry professionals and enthusiasts.

We love coffee, we love the people behind it, and we love the land beneath our feet. We hope Yunnan coffee has a bright future, we hope Yunnan coffee farmers lead a good life, and we hope to tell the world - China also has good coffee.


星巴克中国 7300 多门店都有云南咖啡了,我在普洱看到了中国咖啡走向世界的 12 年
#星巴克中国 #多门店都有云南咖啡了我在普洱看到了中国咖啡走向世界的 #年

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