擒数网 （随信APP) | 下雨天容易堵车，还是打个专车吧省时省力

擒数网 （随信APP) | 下雨天容易堵车，还是打个专车吧省时省力
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最近有一个小小感想，就是在预见会大堵车的下雨天打网约车时，多花一点钱打专车，能够有效缓解堵车焦虑。

在坐车时候，堵车焦虑构成比较复杂，比如到达目的地时间增加，时停时走的顿挫感，以及司机不经意间的牢骚。

雪上加霜的情况是，打到一辆车况差，有气味的「臭车」，前不久有个微博热搜就是「为什么网约车臭车越来越多」，至于季节因素，司机个人卫生因素，大环境因素就不再赘述，只是强调一下，快车里面打到臭车的概率着实不低，堵车已然心烦，堵在臭车里就更令人窒息。

专车好就好在，第一司机基本素质有保证，发牢骚爆粗口的概率很低；第二车辆更舒适宽敞，有异味的概率也很低。

当然，有条件最好还是打豪华车。

引子说完，切入正题：我们为什么愿意或者不愿意待在车里？

在车里玩《黑神话：悟空》？有点离谱，但也合理

前不久领克 Z10 发布的时候，留了一个彩蛋，用户可以在 Z10 中高配车型上加 3 万元选装成 Z10 电竞定制版。

领克 Z10 电竞定制版座舱在 Z10 的亿咖通・马卡鲁计算平台（AMD V2000A 车规级系统芯片）基础上加配了 AMD RX6600M 独立显卡，本质上这就是一套 x86 架构的电脑配置，所以能够运行 3A 大型游戏。

在此基础上，领克 Z10 电竞定制版还搭载了 17 英寸 OLED 后排屏幕、1TB 固态硬盘、5G 网络、电竞座椅以及放置键鼠的小桌板，还可以利用 Flyme Auto 游戏空间模式，可同步调整车内音响、空调、座椅、氛围灯等，形成沉浸式电竞场景。

如果不想玩游戏，那么后排屏幕也支持运行其他 Windows 软件，办公修图剪视频都行。

恰逢最近《黑神话：悟空》爆火，领克 Z10 电竞定制版也成为第一个能在车内原生运行这款游戏的汽车，此前不少车企表示能在车里玩《黑神话：悟空》，都是通过连接掌机投流等间接方式实现的。

虽然在车内玩游戏不是什么新鲜事，但给你一套完备的游戏电脑配置，还有显示器和键盘鼠标，运行 3A 游戏其实已经脱离了轻度休闲游戏的范畴。

另外，从护眼和安全角度考虑，我们也不建议乘客在车辆行驶过程中玩游戏看视频玩手机。

零重力座椅和座椅按摩通风加热；副驾娱乐屏、后排娱乐屏和车载投影以及车载电视；车载冰箱等等曾经属于合资或者进口豪华车型的配置，现在出现在了二三十万乃至十几万的车型上，也就是在去年引发大讨论的「冰箱彩电大沙发」。

游戏电脑的入场，毫无疑问又是给座舱加码的行为，势必又会让人讨论：车到底是开的还是坐的，冰箱彩电大沙发游戏机，和底盘悬架发动机变速箱之间，谁才真正代表汽车？

我们不搞这种对立和分裂，汽油柴油电能，能动起来就是好能源；大沙发和空气悬架，能让乘客舒适就是好配置。

不喜欢咱不买就行了，让市场这个看不见的手发挥作用。

其实真正需要讨论的是，我们需要在开车和乘车之外的时间里，待在车里吗？

前面拿领克 Z10 做例子，其实是因为领克这个品牌曾经因为车机与座舱，被诟病过，然后又因为车机与座舱的升级，而享受了红利。

在领克 08 搭载 Flyme Auto 之前，许多领克老车主会认为领克车机系统是短板，而到了领克 08 首发 Flyme Auto 车机系统，以小憩模式和萤火虫动画以及氛围灯效的特性让人眼前一亮。

这个小细节背后的洞察，是因为不少打工人办公室要么没有床，要么比较吵，想要舒服地午休一下，车内是一个不错的选择，那就不如做个好睡觉的座舱。

在消费者还没有验证领克 Z10 电竞定制版合理性之前，起码领克 08 和领克 07 的座舱是受到好评的。

也有一些反面例子，比如之前就有车厂宣传在车里包饺子打火锅，这实属大可不必了，春晚导演都没这么爱包饺子。

当然，我们也可以找出更多在开车坐车之外留在车里的例子。

更早之前有段子也说，男人到了中年，越来越缺少自己的空间和时间，上有老下有小，不管成功不成功，压力和肚子越来越大，头发和精力越来越少，唯有开车回家之后，在车里静静地待上半个小时再上楼，才属于中年男人自己的独处时光。

段子之所以传得广，多少还是因为能激发起共鸣的，中年男人没有盔甲，车来当中年男人的盔甲。

与欧美市场不同，汽车消费属于中国消费者的大件消费，仅仅次于房，车的角色也有所不同，中国汽车厂商在座舱产品层面的进步和超越，或许与此有关，就像中国消费者偏好长轴距低油耗的车一样，该省省，该享受还得享受。

另外，中国汽车人均保有量相比于欧美也是偏低，所以一辆车会属于更多人，而不仅仅属于驾驶者。

这其实是另外一种汽车文化。

下赛道，老爷车，力大砖飞肌肉车这些汽车文化在国内的土壤相对贫瘠，但我们对于座舱的关注却不落下乘。

正是如此，我们也才能看到一些整活儿到离谱的例子，除了前面说汽车品牌官方在车里包饺子打火锅，也有不少人表演在轿车 SUV 里吃喝拉撒睡洗澡做饭。

但是，在车里加香氛，加座椅按摩，加大屏幕，配上电脑和外设，就显得合乎情理了。

我们需要更多的第三空间

第三空间的概念源自星巴克，说是人需要在家和办公室之外，另有一处空间用来社交，独处或者干啥都行，反正就别老窝在家里或者办公室里。

在全球范围来看，星巴克的第三空间概念也是相当成功的，即便在国内面对瑞幸和库迪这些九块九咖啡的正面竞争，也凭借着更好的空间卖点以及品牌势能活得不错。

在面对特斯拉这个强大对手的时候，国内的汽车厂商破局的一个关键点，反而也是空间。

因为 Model 3 和 Model Y 并不出色的空间表现，以及后排舒适性，所以我们看到这段时间新发布的乐道 L60，智界 R7，还有小鹏 P7+ 等新车，都在以特斯拉的车作为标的，来展现出空间优势。

这种类似于国产手机喜欢吊打 iPhone 的宣传策略其实由来已久，但最近隐隐感觉是套路奏效了，消费者的认知打开了，意识到空间大，舒适性配置多就是好。

地区情况会大大影响汽车的产品形态和使用状况，西欧城市化早，道路狭窄，车位紧张，所以小车盛行；美国油价相对便宜，地广人稀，住宅很多是别墅，所以各种美式大 V8 ，环保去 TM。

中国这边幅员辽阔，城市化起步晚但进程快，大城市堵车严重，以及农村和小城镇人口流向大城市，节假日人口有大迁徙等等情况，意味着这里的用车情况更为复杂，一辆车不仅需要应对日常个人通勤，周末小家外出，还需要应对国庆春节长假的全家长途旅程，以及高发的堵车状况，还有南北巨大的温差情况等等等。

当然，哪怕是不开的时候，车也可能是睡午觉的空间，露营时候的供电设备，以及搬家时刻的搬家工具，所以休憩模式，零重力座椅，对外放电和后排可放倒功能就出现并普及了。

很多人把国内消费者更偏好加长型轿车，或者 SUV 车型的选择归因到「好面子」，早期这么说或许有一定原因，但如今来看，空间本身已经就是国内消费者刚需的「功能」。

在全球范围内来看，亚洲大城市的上班族通勤时间要高于欧美城市，其中中日韩三国首都的通勤时间恰好位列全球前三：东京人均日通勤时间为 95 分钟，北京 94 分钟，首尔都市圈（包含首尔、仁川、京畿道）为 83 分钟，再往后就是上海的 80 分钟，深圳和广州的上班族日通勤时间也都在 70 分钟以上。

时间和空间本身就有对应关系，家和办公室作为两点一线里面最重要的两点，我们对于其空间重要性的认知已经无比清晰，所以我们在这个空间里会认真考虑床垫的舒适度，床单被套的亲肤性；以及优秀的公司会在招聘启事里强调办公椅是 Herman Miller 的，新风系统是 Honeywell 的，办公楼是 Foster + Partners 设计的等等。

当每日通勤时间超过 1 个小时

英文版:

Recently, I had a small realization - when it's raining and I foresee heavy traffic, spending a little extra money to book a private car instead of a regular ride-sharing service can effectively alleviate the anxiety caused by traffic jams.

During the ride, the anxiety of being stuck in traffic is quite complex - the increased time to reach the destination, the stop-and-go feeling, and the occasional complaints from the drivers.

To make matters worse, getting into a poorly maintained "stinky car" is the worst-case scenario. Recently, there was a hot topic on Weibo about the increasing number of "stinky cars" in ride-sharing services. Without going into the seasonal factors, the drivers' personal hygiene, and the overall environment, it is worth emphasizing that the probability of getting into a smelly car in a regular ride-sharing service is quite high. Being already frustrated by traffic jams, being stuck in a stinky car can be suffocating.

The advantage of a private car is that, firstly, the driver's basic quality is guaranteed, reducing the probability of them complaining or cursing; secondly, the vehicles are more comfortable and spacious, with a lower probability of having any unpleasant odors.

Of course, if possible, it's best to book a luxury car.

Transitioning to the main topic: why are we willing or unwilling to spend time inside a car?

Playing "Black Myth: Wukong" in the Car? A Bit Outrageous, But Reasonable

When the Lynk Z10 was released, users were given an option to upgrade to the Z10 Gaming Edition for an additional 30,000 RMB.

The Lynk Z10 Gaming Edition's cockpit is based on the AMD V2000A automotive-grade system chip and comes with an AMD RX6600M discrete graphics card, essentially a set of x86 architecture computer components capable of running AAA games.

In addition, the Lynk Z10 Gaming Edition also features a 17-inch OLED rear screen, a 1TB solid-state drive, 5G network, gaming seats, and a small table for a keyboard and mouse. The Flyme Auto game space mode allows users to adjust the car's audio, air conditioning, seats, ambient lighting, etc., creating an immersive gaming experience.

If you're not in the mood for gaming, the rear screen also supports running other Windows software, such as office work, photo editing, or video editing.

Coinciding with the recent popularity of "Black Myth: Wukong," the Lynk Z10 Gaming Edition became the first car capable of running this game natively in the car. Many other car manufacturers claimed to allow playing "Black Myth: Wukong" in the car through indirect methods like connecting mobile game consoles. Playing games in the car is not a new trend, but providing a complete gaming PC setup with a display and peripherals elevates the gaming experience beyond casual gaming.

Furthermore, from an eye protection and safety perspective, we do not recommend passengers playing games, watching videos, using phones, etc., while the vehicle is in motion.

Features like zero-gravity seats, seat massage, ventilation, heating, entertainment screens for the front passenger and rear passengers, car projectors, car TVs, and car refrigerators, once exclusive to luxury models from joint ventures or imports, are now available in cars costing anywhere from tens of thousands to hundreds of thousands, leading to discussions about the "TV refrigerator big sofa" trend that emerged last year.

The introduction of gaming PCs undoubtedly enhances the in-car experience, sparking discussions about whether the emphasis should be on the driving and mechanical aspects of a car or the interior cabin and features like refrigerators and TVs. This divide should not create opposition or division - whether it's gasoline, diesel, or electric, as long as the vehicle is operational, it's a good form of transportation; whether it's a big sofa or an air suspension system, as long as it provides comfort to passengers, it's a good feature.

If you don't like it, don't buy it, and let the market's invisible hand take action.

In reality, what we should be discussing is whether we need to spend time inside a car beyond driving or being a passenger?

Using the Lynk Z10 as an example illustrates how the brand Lynk has faced criticism for its infotainment and cabin features in the past but has also enjoyed dividends from upgrading these features.

Before the Lynk 08 was equipped with Flyme Auto, many Lynk owners viewed the infotainment system as a weak point. However, with the Lynk 08's debut of the Flyme Auto infotainment system, featuring nap mode, firefly animation, and ambient lighting effects, the perception has changed positively.

The insight behind this small detail stems from the fact that many working individuals do not have a bed in their office or find it too noisy. Choosing to rest comfortably in the car during lunch break becomes a viable option, forming a better sleeping space within the car.

Until consumers verify the practicality of the Lynk Z10 Gaming Edition, the Lynk 08 and Lynk 07 have received positive reviews for their cabin features.

There are also negative examples, such as car manufacturers promoting activities like making dumplings and hot pot inside the car, which are unnecessary. Even the directors of the Spring Festival Gala don't love making dumplings as much.

However, there are many more examples of people spending time inside a car beyond driving or being a passenger.

In the past, there was a joke that as men reach middle age, they lack personal space and time, with responsibilities at home and work piling up. The only time they can find solitude is by staying in the car for half an hour after returning home, making it their own moment of solitude.

The popularity of vehicles has distinct differences in consumer culture between China and Europe and the US. Vehicle ownership is a significant investment for Chinese consumers, second only to housing. The role of cars also varies in China, as the advancements in cabin products from Chinese car manufacturers may be related to this. Just like how Chinese consumers prefer long-wheelbase, fuel-efficient vehicles, they enjoy the benefits where possible.

Additionally, there is a lower per capita vehicle ownership in China compared to Europe and the US, meaning a car is shared among more people rather than just the driver.

This represents a different automotive culture in China.

Classic cars, muscle cars, and other automotive cultures prevalent in Western countries may not have found fertile ground in China, but the attention to cabin features is undeniable.

As a result, we witness behaviors that range from extravagant to outrageous, where car brands promote activities like making dumplings and having hot pot in the car, to people eating, drinking, sleeping, bathing, cooking, and more in sedans and SUVs.

However, adding fragrances, seat massages, large screens, computers, and peripherals to the car seems more reasonable.

We Need More Third Spaces

The concept of a third space originates from Starbucks, suggesting that people need a space outside of home and the office for socializing, solitude, or anything else, instead of staying holed up at home or in the office.

On a global scale, Starbucks' concept of a third space has been quite successful. Even in China, despite facing competition from Luckin Coffee and Heytea, known for their affordable coffee, Starbucks maintains its position with better space offerings and brand recognition.

In the face of strong competition from Tesla, creating a third space has become a key point for Chinese car manufacturers to break through.

Since the Model 3 and Model Y have not excelled in space and rear-seat comfort, we see newer models like the Leahead L60, ZhiJie R7, and XPeng P7+ released recently highlighting their space advantages using Tesla's models as a benchmark.

This is a longstanding marketing strategy, similar to how local smartphones like to challenge the iPhone. Recently, it seems to be working, as consumers are beginning to realize the value of spaciousness and comfort in vehicles.

Regional factors significantly influence the form and usage of cars. Western European cities, with early urbanization, narrow roads, and limited parking, favor small cars. In the US, with cheap gas prices, vast land, and a prevalence of suburban homes, large V8 vehicles dominate, environmental concerns notwithstanding.

In China, with vast territory, rapid urbanization, severe traffic congestion in big cities, rural-to-urban migration, and significant population movements during holidays, the complexity of car usage demands a vehicle that can accommodate daily commutes, weekend family outings, long holiday trips, traffic jams, extreme temperature differences, and more.

Even when the car is not in use, it can serve as a space for napping, a power source during camping trips, or a moving tool during relocation. Hence, rest modes, zero-gravity seats, external power outlets, and foldable rear seats have become standard and popular features.

Many attribute Chinese consumers' preference for elongated sedans and SUVs to "face-saving" tendencies. This may have been true in the past, but now, spaciousness is a basic necessity for Chinese consumers.

When looking at daily commute times of urban professionals in major Asian cities, it exceeds that of Europe and the US. Tokyo, Beijing, and Seoul rank among the top three for daily commute times globally - with Tokyo at 95 minutes, Beijing at 94 minutes, and the Seoul metropolitan area at 83 minutes. Shanghai, Shenzhen, and Guangzhou have daily commute times of over 70 minutes.

Time and space are closely related. Home and office are the two most important points in a person's daily routine. It is crucial to consider the comfort of a bed, the softness of bedsheets and duvets at home, just as excellent companies emphasize the brand of their office chairs, fresh air systems, office buildings' design in job postings.

When the daily commute exceeds one hour, it becomes essential to treat the car as a space requiring attention and comfort.

For this group of individuals, the time inside the car is second only to home and office, possibly even longer than the time spent eating at a restaurant. Hence, Starbucks is not the third space for these individuals; the car is.

With that said, it becomes important to focus on the "Herman Miller seats, Honeywell air purifiers, and Foster + Partners design" within this third space. Just as we pay attention to a company's salary package, who wouldn't want to work in a company with high pay, a good atmosphere, fast computers, comfortable chairs, and clean air?

We shouldn't assume that high pay equals a poor work environment. Similarly, the mechanical quality and comfort features of a car should not be seen as an either-or choice.

While I emphasize the rationality of the car as a space, it doesn't mean that anything goes within that space. Just as one is free to chat, work, play games, or sleep in Starbucks, one shouldn't be setting up a hot pot or barbecue in there.

The same applies to cars; there's no need to prove the greatness of this space by cooking a hot pot inside. If necessary, playing mahjong would suffice.

Take care!


下雨天要堵车，咱还是打个专车吧
#下雨天要堵车咱还是打个专车吧

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