擒数网 （随信APP) | 今天的消费消息：BIRKENSTOCK 在成都太古里开了新店，苹果和中国移动就 Apple Music 达成了合作。| 理想生活实验室

文章目录[隐藏]

• BIRKENSTOCK 成都太古里店开幕
• RIMOWA 发布全新广告大片
• Versace Icons 系列全新大片发布
• Prada 武汉 SKP 精品店开幕
• 苹果和中国移动就 Apple Music 达成合作
• BIRKENSTOCK Opens Chengdu Tai Koo Li Store
• RIMOWA Releases New Ad Campaign
• Versace Icons Series Releases New Campaign
• Prada Opens Boutique at Wuhan SKP
• Apple and China Mobile Collaborate on Apple Music

BIRKENSTOCK 成都太古里店开幕

10 月 17 日，BIRKENSTOCK（勃肯）在成都太古里中里二层 2212 号开出全新门店，这是品牌在中国西南地区的首家全新概念店，这也成为品牌在中国市场的又一里程碑。

店铺在设计上融合了四川本土文化和品牌代表性元素，其中在门头和店内地面能看到 BIRKENSTOCK 标志性“鞋床”的核心材质——软木与 EVA 鞋底纹路层叠交织的设计，同时也搭配了四川的红砂岩与竹子、木头等自然材料，它们的组合带来了独特的氛围，让顾客可以在选购试穿当中得到沉浸式的慢生活体验。

店内带来了包括经典入门款和高端产品线在内的品牌全系产品，其中有 Arizona、Boston 等系列，还有木屐家族新成员 Tokio Suede 系列、Shinjuku 系列及鞋类护理系列产品。

同时为了庆祝全新概念店开业，BIRKENSTOCK 特别推出的 1774 高端系列两款全球限量新品也从当天开始在店铺以及线上小程序首发。其中有和 Kolesch 合作打造的特别版 Kyoto Tradition，它全球仅限量 250 双，另一款是限量版 1774 V collection 收藏版植物鞣革 Arizona 系列，它的天然植物鞣革能随着时间推移在阳光和紫外线作用下逐渐展现独特的色泽和纹理。

RIMOWA 发布全新广告大片

10 月 18 日，RIMOWA 发布了全新广告大片，这次大片由品牌挚友、导演辛爽出镜。

Versace Icons 系列全新大片发布

10 月 15 日，Versace 发布了 Versace Icons 系列全新大片，大片由今年 5 月出任 Versace 全球品牌代言人的蔡徐坤出镜。

Prada 武汉 SKP 精品店开幕

10 月 16 日，Prada 在武汉 SKP 揭幕了全新精品店，店铺占地超过 1000 平方米，店内带来了男女成衣、皮具、鞋履、配饰及家居系列。

苹果和中国移动就 Apple Music 达成合作

10 月 18 日，苹果宣布和中国移动就 Apple Music 达成合作，中国移动用户将可通过更多服务组合订阅 Apple Music，从而享受 Apple Music 平台的数千万首歌曲，得到支持杜比全景声的空间音频带来的沉浸式体验，以及音乐专家精选歌单等内容，且全程无广告打扰。另外 Apple Music 古典乐 app 也包含在 Apple Music 订阅方案当中。

目前合作的具体细节还没有公布，按官方介绍，中国大陆地区的中国移动用户可通过中国移动 app 或中国移动零售网点开通业务，并且“无论用户是否订阅过 Apple Music 均可参与”。

BIRKENSTOCK Opens Chengdu Tai Koo Li Store

On October 17, BIRKENSTOCK opened a new store at level 2, unit 2212 in Chengdu Tai Koo Li, marking the brand's first new concept store in southwest China and another milestone in the Chinese market.

The store design integrates local Sichuan culture with the brand's iconic elements. The core material of BIRKENSTOCK’s signature "footbed" – cork and EVA sole patterns are intricately intertwined in both the storefront and interior floor. The combination of Sichuan’s red sandstone, bamboo, wood, and other natural materials creates a unique atmosphere, allowing customers to immerse themselves in a slow living experience during their shopping and trying on sessions.

The store offers the full range of brand products including classic entry-level and high-end product lines such as Arizona, Boston series, as well as the new members of the clog family - Tokio Suede series, Shinjuku series, and shoe care products.

To celebrate the opening of the new concept store, BIRKENSTOCK introduced two limited editions from the 1774 high-end series, available exclusively in-store and on their mini program starting that day. One is the special edition Kyoto Tradition, created in collaboration with Kolesch with only 250 pairs globally, and the other is the limited edition 1774 V collection Arizona series made of vegetal tanned leather that develops unique color and texture over time under sunlight and UV exposure.

RIMOWA Releases New Ad Campaign

On October 18, RIMOWA unveiled a new advertising campaign featuring the brand's close friend and director, Xin Shuang.

Versace Icons Series Releases New Campaign

On October 15, Versace launched the Versace Icons series campaign featuring the brand's global ambassador since May, Cai Xukun.

Prada Opens Boutique at Wuhan SKP

On October 16, Prada unveiled a new boutique at Wuhan SKP, spanning over 1000 square meters and offering a range of men's and women's clothing, leather goods, footwear, accessories, and home collections.

Apple and China Mobile Collaborate on Apple Music

On October 18, Apple announced a collaboration with China Mobile for Apple Music. China Mobile users can now subscribe to Apple Music through more service combinations to enjoy millions of songs on the platform, Dolby Atmos spatial audio for immersive experiences, expertly curated playlists, and ad-free listening. The Apple Music Classical app is also included in Apple Music subscription plans.

The specific details of the collaboration have not been disclosed yet. According to the official announcement, China Mobile users in mainland China can sign up for the service through the China Mobile app or retail outlets, and "whether users have subscribed to Apple Music before or not, they can participate."